Two Wins at 2017 Experteye Awards
Mazda’s Fleet Dealer Network Recognised With 2017 Experteye Award
Mazda has been named Best Fleet Dealer Network (sales) in the 2017 ExpertEye Awards. Recognised as the manufacturer providing the best service to fleet drivers in the ordering and delivery of vehicles, ExpertEye’s Chairman and founder, Rick Yarrow said, “to win an ExpertEye award you need to be meeting the needs of the fleet sector and company drivers better than anyone else.”
The manufacturer categories are based solely on feedback from 60,000 drivers surveyed in ExpertEye’s Touchpoint survey, which contacts drivers after key moments such as vehicle delivery or servicing. Commenting on Mazda’s win in the sales category Steve Tomlinson, Mazda UK’s Head of Fleet Operations said, “at Mazda we’ve always had a focus on being easy to do business with and so providing an excellent customer experience is a key focus for Mazda UK and our dealers. I am therefore delighted that our dealer network has been acknowledged by fleet customers as providing the best ordering and delivery experience in the industry.”
With a stylish and great to drive model line-up, Mazda is set to drive towards further fleet success. The Mazda6 remains Mazda’s fleet favourite, but the brand is reporting strong interest among user-chooser company car drivers for both the Mazda CX-3 and the 2017 Mazda3, which benefits from the 105ps 1.5-litre SKYACTIV-D model with CO2 emissions of just 99g/km.
With the launch of the all-new Mazda CX-5 in June, 2017 promises to be another important year for Mazda UK. Mazda’s latest SUV will be on display at the influential Fleet World Fleet Show 2017 on the 10th May, where key fleet industry figures will also be able to test the 2017 Mazda3, Mazda6, Mazda CX-3 and experience the all-new Mazda MX-5 RF.
Norton Way Group Named Best Fleet Dealer Group (Sales)
Company car drivers have voted Norton Way Group as the best fleet dealer group for new vehicle sales in 2017.
It is the first time Norton Way has topped the category in the Experteye awards for providing the best service to fleet drivers in the ordering and delivery of vehicles, reflecting the efforts made in meeting the needs of the fleet sector.
The data was drawn from Touchpoint, Experteye’s driver satisfaction survey which requests driver feedback after key events such as vehicle delivery, servicing, tyre replacement, windscreen and glass repair & replacement, vehicle breakdown, use of pool vehicles and when a driver suffers an accident.
The driver data is not only important to motor manufacturers and dealerships, it also acts as an important tool for contract hire and fleet management providers to measure and manage their service levels, and that of their supplier network.
The Experteye awards cover 8 different fleet and automotive award categories in total. Norton Way Group won its accolade based on feedback drawn from over 60,000 drivers of leased vehicles during 2016, making this a truly objective reflection of driver attitude.
“Congratulations to Norton Way Group for winning this award, which is a huge achievement,” said Experteye’s chairman and founder, Rick Yarrow. “This category is based purely on direct driver feedback taken immediately after delivery of their new vehicle, making it a very tough one to win.
“Company car drivers are the ultimate, and often harshest, judges and this award is based on their feedback when the service experience is fresh in their minds, which is why Norton Way are deserved winners of the best fleet dealer group for new vehicle sales for 2017.”
Richard Siney, Operations Director, Norton Way, said “To receive an award guided by fleet driver feedback is a fantastic result for our dedicated Corporate Team and is testament to the increased investment in people and processes made by Norton Way over the last year.
“This recognition is hugely important as it encompasses all aspects of the sales process and measures the service we provide our Fleet customers with right up to ‘the moment of truth’. As a Team we are all delighted to receive this accolade.”