All-New Nissan Micra: Meet The Accomplice
- Nissan’s launches pan-European multi-channel campaign for all-new Micra
- Promotes Micra as the perfect partner for today’s driver
- Approximately 6,000 cars now with Nissan retailers across Europe
Following the introduction of the all-new 2017 Micra, Nissan have launched the first advertising campaign, ‘Meet The Accomplice’. It reveals the car’s engaging personality and showcases how the striking the new B-segmnet hatchback is the perfect partner for today’s driver.
Campaign launch timing coincides with the arrival of the Micra at Nissan retail sites across Europe. More than 6,000 cars are now in showrooms and on forecourts, for onward delivery to customers and for demonstration drives.
The campaign’s centrepiece is a TV advert, which focuses on the story of a young couple on the run. Their accomplice – the hero of the story – is the all-new Nissan Micra.
The soundtrack features a special new remix of the iconic song Bonnie & Clyde, performed by French singer/songwriter Serge Gainsbourg and actress Brigitte Bardot.
A series of shorter videos and images have been created to highlight and explain key features of the new Micra. These include the unique BOSE Personal sound system, with speakers integrated into the driver’s seat head rest for an immersive 360° audio experience.
Jean Pierre Diernaz, Vice President Marketing, Nissan Europe, commented: “With its expressive design, uplifting interior, confident drive and advanced technologies, the all-new Nissan Micra is the perfect partner for consumers. ‘Meet the Accomplice’ is a campaign which emphasises this point – and reveals the new Micra’s personality – in a truly engaging and humanistic way. It’s also a new tone of voice for Nissan based on strong consumer insight.”
The all-new Nissan Micra is revolutionary compared with the model it has replaced. It is longer, wider and lower than ever before, and has been repositioned at the heart of the ultra-competitive European B-hatchback segment.
Conceived, designed and engineered with those customers’ requirements at the top of the agenda, Nissan has a clear ambition for the new Micra; it should re-establish itself inside the top 10 sellers in the segment, and compete head-to-head with the best and most popular in the class. Benchmarked against key rivals, Nissan believes the all-new Micra meets and exceeds its targets.
Watch the campaign here: https://youtu.be/2OYWMC2xGzo